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Audi, the German luxury car manufacturer, showcased an array of models at the 10th Auto Expo in New Delhi. To commemorate the centenary of the brand, Audi’s display included the heritage Audi Front 225 Roadster, the Audi India product range and the Audi Sportback Concept car. The Audi range was presented by Mr. Peter Schwarzenbauer, member of the Board of Management of Audi AG Marketing and Sales, and Benoit Tiers, managing director, Audi India.
“Audi has shown exceptional promise since we began our India operations. We have grown from strength to strength in every facet of the business. Audi India will continue to play a pivotal role in the worldwide growth strategy of Audi AG. The Audi Sportback Concept car, which we have displayed at the Auto Expo, effectively demonstrates Audi's future design vocabulary. We will continue to bring latest models from Audi to India. This is part of our commitment to the Indian customer,” commented Peter Schwarzenbauer.
The two international show cars and the current Audi India product range reflect the past, present and the future glory of Audi AG. The Audi Sportback concept show car is now rolling up to the starting line with a dual mission: As suggested by the name, it symbolizes the Sportback principle in its purest form in the combination of elegance, sportiness and variability.
The technology of the Audi Sportback concept is markedly futuristic. With its pronounced coupé-like silhouette and large rear hatch, the 4.95 m long (16.24 ft), 1.93 m wide (6.33 ft) and only 1.40 m high (4.59 ft) vehicle is boldly progressive for the luxury class. Power is provided by the world’s cleanest diesel technology: the 3.0-liter V6 TDI clean diesel almost completely eliminates nitrogen oxides. And numerous measures to ensure top efficiency mean that the Audi Sportback concept is expected to achieve impressive fuel consumption figures of 5.9 liters of diesel per 100 kilometers.
“We have successfully exceeded our projected sales targets for two consecutive years and have strategically created a niche in the Indian automobile industry. Audi India immensely benefits from the state-of-art-infrastructure, modernised working processes, large pool of skilled personnel and favourable logistical conditions that AUDI AG provides. We will continue to provide unmatched quality to our customers in India, reflective of our philosophy of ‘Vorsprung durch Technik’,” said Benoit Tiers.